Author - Jason Siddall

Should You Be Using MMS Video Marketing In Your Business?

Do you find yourself wading through too many marketing choices in your business? Yes, there are enough options to make any business owner’s head spin, and enough how-to guides on the internet to make sure that you’ve got enough reading material for the next millennium. However, it may surprise you to know that good ole MMS video marketing still maintains one of the highest engagement rates in marketing. Let’s find out why, and how you can harness the power of [...]

How A Unified Messaging Platform Saves You Time And Money

How many communications devices do you have? A smartphone? Laptop? Tablet? Now imagine those multiplied across all the employees in your company. It’s a mind-boggling number. Especially when you think of all the vital messages and other communication passing between all these individual devices every single day. And what happens if one person’s device is lost or stolen? Does all the information it contains go with it? Not if you’re using a unified message platform (UMP). A unified message platform [...]

SMS vs WhatsApp For Business – What Are The Facts?

Do you remember in those old movies when the girl and the guy were “meant to be” but then the hip new kid came into the neighbourhood and she liked him more? And then, of course, it turned out he wasn’t all he was cracked up to be and she returned to her true love and they bought a car and a cat called Nigel and lived happily ever after. Well, the same can be said of the story [...]

Heart Attack? Here’s How To Help

According to the Heart And Stroke Foundation, cardiovascular disease (CVD), a frequent precursor to a heart attack, kills more South Africans every year than all the cancers combined, and is the second biggest killer in this country, after HIV/AIDS. Globally, it’s responsible for over 17 million deaths – more than TB, HIV and malaria put together. Hypertension, or high blood pressure, is one of the leading contributors to CVD in South Africa. It is, in fact, the foremost risk [...]

What Is USSD, And What Can It Do For Your Business?

“The more things change, the more they stay the same.” This is the English translation of a quote by French journalist, critic and novelist, Jean-Baptiste Karr. You’re no doubt thinking that a 150-year-old quote from a French writer is an odd way to start a South African blog that aims to answer the question: What is USSD? Keep reading, however, and you’ll discover that older things find increasing relevance in modern times. USSD is a prime example of exactly [...]

Good Customer Service Will Grow Your Business. Live Chat Is A Great Place To Start

Websites are great for finding out more information about a company’s products or services. We do, however, have tiny online attention spans, so if we can’t quickly find what we need, we definitely don’t have the time – or, to be honest, the inclination - to hunt through numerous web pages. As consumers, we’re inherently lazy. We love trading on the whole “customer is king” thing, so we don’t believe we should be made to work for what we [...]

Comrades Marathon Training – How To Stay Safe On The Road

The 93rd Comrades Marathon takes place on Sunday, June 10, 2018. Why is this a scary fact for many people? Because it means that if you’re one of the 20 000 people running this year’s race, you're running short on training time! Experts reckon that you should run in the region of 600kms in training between January 1 and the day of the race itself. And that's just to make sure you finish! Of course, if you want to [...]

Security Awareness and Prevention Guide From MiAssist

We are bombarded daily with new criminal MO’s and the latest shocking house breaking stats. We are flooded with advertising from security companies and insurance brokers, new and improved alarm systems, thermal imaging and so much more. It’s easy to see why the average South African suffers from a type of mental exhaustion that sees us shrug our shoulders and turn away when it comes to security awareness. It’s understandable, but it’s not ideal. Most of us have some sort of [...]

The Science Behind Why We Need An Emergency Panic Button

“I've seen people do some crazy things. A friend in an armed robbery kept trying to grab the gun and asked the robber if it was real. They just wanted to touch it.” This quote from a conversation on Quora highlights the effect that fear has on us humans. We may laugh at the absurdity of these stories, thinking erroneously that we are immune to the biological effects of fear. But the bottom line is when we are truly afraid [...]

Want Guaranteed Delivery? Use Mobile Statements

Wondering whether to sign up for mobile statements for your banking, insurance, medical, retail and other services? Read on… It’s one of life’s little pokes in the eye. Somehow, notices of speeding fines and other traffic violations always seem to find their way into our postboxes. That Christmas card from Auntie Violet with R200 tucked inside, however? Not so much. A recent letter to the Mail & Guardian expresses the frustration that is common to many South Africans: “There is [...]

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