MiAssist

The Rise and Rise of the Mobile Panic Button

The shaky voice on the other side of the phone was that of a middle-aged lady from a quiet, suburban neighbourhood. It was 22:06, she was holed up in her cupboard, her trembling hands fumbling in the dark as she pressed her mobile panic button. Her silent plea for help was immediately received by her service provider, and a calm, measured voice spoke to her briefly, efficiently confirming her location and her situation. Within minutes the blinds lit up with [...]

Security Awareness and Prevention Guide From MiAssist

We are bombarded daily with new criminal MO’s and the latest shocking house breaking stats. We are flooded with advertising from security companies and insurance brokers, new and improved alarm systems, thermal imaging and so much more. It’s easy to see why the average South African suffers from a type of mental exhaustion that sees us shrug our shoulders and turn away when it comes to security awareness. It’s understandable, but it’s not ideal. Most of us have some sort of [...]

The Science Behind Why We Need An Emergency Panic Button

“I've seen people do some crazy things. A friend in an armed robbery kept trying to grab the gun and asked the robber if it was real. They just wanted to touch it.” This quote from a conversation on Quora highlights the effect that fear has on us humans. We may laugh at the absurdity of these stories, thinking erroneously that we are immune to the biological effects of fear. But the bottom line is when we are truly afraid [...]

Cell C Introduces Emergency Services App

Cellfind has partnered with Cell C to deliver a value-added service mobile application to allow subscribers prompt access to emergency services. Cellfind built the Cell C MiAssist app using its location-based technology and value-added service offering. Cell C also partnered with ER24 to provide emergency services on the app. The app is available on both iOS and Android. It is currently only offered to Cell C's contract subscribers. However, Cellfind COO Jacques Swanepoel says the companies are busy with phase two, which [...]