In The Press
Marketers who want to use mobile devices to interact with consumers in Africa will find that SMS and USSD still offer them the ability to reach the widest swathe of customers at the lowest costs. However, the rapid growth in smartphone penetration means that the picture will look markedly different by 2020.
TeleCommunication Systems and Cellfind have partnered to provide solutions for mobile network operators (MNOs) in Africa to quickly and cost-effectively deploy location-based services (LBS) that drive new revenue streams and enhance subscriber loyalty.
TeleCommunication Systems brings its insight in LBS infrastructure to the partnership, while Cellfind offers mobile LBS applications for both the consumer and business markets. The combined hosted turnkey solution can fast-track MNOs into the LBS market without big upfront investments, the companies claim.