In the Press

Talking to Teenagers: Setting Safe Digital Boundaries

The term ‘teenager’ has become synonymous with the image of groups of semi-adults hunched over mobile devices for hours at a time – and rightly so. According to some (frankly, pretty scary) stats from Safe Search Kids, 77 percent of teens (12 – 17), and 56 percent of tweens (8 – 12) own a cell phone. Further research shows us that the average age for kids to get their first smartphone is 11, and teenagers spend around six hours [...]

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Banks in South Africa Can Keep Their Customers Safe via Mobile

With unsurpassed delivery rates, the highest open rates of any platform, and anticipated access to over 48 million people worldwide by the year 2020, any business not making use of bulk messaging should sit up and take notice. Banks, in particular, find that the flexibility and security of bulk messaging now offers additional advantages that benefit their security-conscious customers as well as their own bottom line. Bulk messaging really is the perfect communication platform if your business wants to expand [...]

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Shake Up Your Business With Short Codes

Email marketing, SMS advertising, USSD codes, WhatsApp marketing… businesses have no shortage of ways of contacting customers and accessing potential leads. However, when it comes to “easy as pie” there is one communication method which is the easiest and cheapest by far: short codes. Research and general opinion seem to point to the number 7 as the “magic figure” which is the number of digits that the average person can hold in their memory at any given time. Short codes [...]

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Marketing to Millennials via SMS

As the wheel turns and Millennials become more populous in the workplace, we are no doubt finding that the communication styles in the office are being affected.  True, we will probably never accept that “gud” or “K” are suitable responses to – well – anything, but there are key elements of this communication style that we can use effectively when engaging in marketing to Millennials. With so many messaging platforms available, it’s interesting to know that even our tech-savvy and [...]

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The iMessage – Rocking The World Of SMS Marketing

Before there was Whatsapp, Snapchat, Facebook Messenger or any of the other myriad instant messaging platforms we have today, there was the SMS. The humble text message that we could send and receive from any cell phone to any cell phone, no data required. It was simple, cheap and fast, and we loved it. We still do, in fact, which is why SMS marketing is still an immensely popular and successful way for businesses to reach their customers – [...]

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Registered SMS Communication is Closing the Door On Defaulters

For those of us who stay within the law and endeavour to pay our bills on time, this may not be information that you’ll put on your ‘need to know’ list. However, if you have ever played dodge with your creditors (or know someone who does) then you may want to listen up. Did you know that a simple registered SMS requesting payment is now considered a valid communication for legal documents? An SMS demand for payment? What does this [...]

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How To Make SMS Marketing Work For Your Business

Effective marketing is all about effective communication – it doesn’t matter if you’re an international corporate or a mom ‘n pop corner store. Marketing can also be a complicated and expensive beast with an insatiable appetite for your time and money. However, as more and more businesses are discovering, SMS marketing makes a lot of sense. And a lot of cents! SMS Marketing in A Nutshell With so many marketing avenues available to business owners, it can be hard to filter [...]

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Should You Be Using MMS Video Marketing In Your Business?

Do you find yourself wading through too many marketing choices in your business? Yes, there are enough options to make any business owner’s head spin, and enough how-to guides on the internet to make sure that you’ve got enough reading material for the next millennium. However, it may surprise you to know that good ole MMS video marketing still maintains one of the highest engagement rates in marketing. Let’s find out why, and how you can harness the power of [...]

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How A Unified Messaging Platform Saves You Time And Money

How many communications devices do you have? A smartphone? Laptop? Tablet? Now imagine those multiplied across all the employees in your company. It’s a mind-boggling number. Especially when you think of all the vital messages and other communication passing between all these individual devices every single day. And what happens if one person’s device is lost or stolen? Does all the information it contains go with it? Not if you’re using a unified message platform (UMP). A unified message platform [...]

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SMS vs WhatsApp For Business – What Are The Facts?

Do you remember in those old movies when the girl and the guy were “meant to be” but then the hip new kid came into the neighbourhood and she liked him more? And then, of course, it turned out he wasn’t all he was cracked up to be and she returned to her true love and they bought a car and a cat called Nigel and lived happily ever after. Well, the same can be said of the story [...]

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