In the Press

Are Mobile Solutions Part of Your Business Strategy?

As mobile devices and apps grow more sophisticated, the limits of what they can achieve for businesses seem to fall away. Mobile solutions are becoming an integral part of good business strategy offering a staggering amount of benefits for all businesses – start-ups to corporates. If you’re not technically minded, then it may be difficult to see how mobile solutions can (and have) added value to a cross-section of companies. So Many Mobile Solutions Advertising Of course, one of the first things we [...]

SMS Surveys Are The Solution to Customer Satisfaction

Customer surveys have always been a vital part of good business practice. If you haven’t yet tapped into this area of customer service, then you’ll be thrilled to know that it’s now easier than ever to gain valuable insight through SMS surveys. Your first question will probably be, why should I get involved in customer surveys anyway? Why Conduct Customer Surveys? You must agree that we live in a time where instant messaging, email and hangouts making face-to-face engagement a rare thing [...]

Cellfind LiveChat – Instant Gratification For Valuable Customers

Are you aware of Cellfind’s LiveChat solution? Why did we go to the trouble of developing a LiveChat service, and does it offer any real benefits to businesses which interact online? We think so, and we’re very excited to tell you why. Cellfind LiveChat – What is it? Cellfind LiveChat is a cheap but highly effective method of interacting with customers online without dedicating time and money to call centre infrastructure. Cellfind LiveChat has been designed for the business that wants enhanced customer service. [...]

Why Gamification Should Be A Priority In Mobile Marketing Business Solutions

If there’s one phenomenon in the ‘new world of work’ that’s catching on fast, it’s adding the element of fun into mobile solutions for businesses. This aspect of mobile marketing is a well-substantiated and proven add-on it’s akin to instant gratification in the ROI (return on investment) department. Borrowing heavily from the way E-sports developed, gamification campaigns catapult businesses into higher profits and beyond because customers can connect emotionally to brands and they become fiercely loyal. All you’ll need [...]

Simple Mobile Solutions For The Complex African Market

As South Africans, we’re frequently guilty of following European or American trends when it comes to finding “better” ways to do things. We think that if something works well overseas, it must surely be what we need here in South Africa. To be honest, it’s not a bad way to think – sometimes. Benefitting from the innovation and wisdom of others is, after all, how much of the world’s progress is made. But when it comes to mobile solutions, [...]

When Old School Rules – Why USSD Applications Are Still Rocking Campaigns In Africa

USSD applications. Not a lot of people actually know what these are. In a world where the Internet of Things, smartphones, smart buildings and smart pretty-much-everything-else dominate, it’s easy to forget that in many areas, particularly in Africa, this decades-old technology is still widely used. What was once simply a way to check the airtime balance on your phone has grown into a multi-functional channel for a huge variety of applications and initiatives. Mobile service providers make prolific use of [...]

USSD – A Vital Marketing Tool For African Markets

Sub-Saharan Africa is the fastest-growing mobile region in the world and has been for a few years now. What does that mean for your business? It means you have access to just under 750 million people – almost nine percent of the global mobile population! This is a massive market you simply can’t afford to ignore. However, there is one very important fact to bear in mind: only around a third of all mobile subscribers in Africa have a [...]

USSD Code Campaigns – Business Owner’s WIIFM Solution

Hands up those who still remember the jingle that the Yellow Pages put out to create customer awareness? “Let your fingers do the walking through the yellow pages” - you can likely still hum the tune. USSD codes are to business owners what fingers are to the Yellow Pages. “Let the USSD coding work while you’re home in bed” could well be the new mantra for today’s business owners. What wouldn’t you do to have your business run for you [...]

Becoming a Value-Added Reseller (VAR) Means More Customers with Less Risk

Retailers, large and small, are always on the lookout for ways to increase margins and expand their offerings in the simplest and most cost-effective way possible. This is one of the reasons why franchises are such efficient business models; the hard work has been done for you. The same applies to the Value-Added Reseller (VAR) model. What are the benefits of becoming a VAR in today’s market? Key Benefits of the VAR Business Model The benefits of becoming a VAR are essentially [...]

The Rise and Rise of the Mobile Panic Button

The shaky voice on the other side of the phone was that of a middle-aged lady from a quiet, suburban neighbourhood. It was 22:06, she was holed up in her cupboard, her trembling hands fumbling in the dark as she pressed her mobile panic button. Her silent plea for help was immediately received by her service provider, and a calm, measured voice spoke to her briefly, efficiently confirming her location and her situation. Within minutes the blinds lit up with [...]

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