In the Press

SMS is Still King of Mobile Marketing in Africa, But the Picture is Rapidly Changing

Marketers who want to use mobile devices to interact with consumers in Africa will find that SMS and USSD still offer them the ability to reach the widest swathe of customers at the lowest costs. However, the rapid growth in smartphone penetration means that the picture will look markedly different by 2020. That’s according to Jacques Swanepoel, COO of Cellfind, who says that the fact that so many African customers are still using basic cellphones and feature phones means that [...]

TeleCommunication Systems, Cellfind Partner

TeleCommunication Systems and Cellfind have partnered to provide solutions for mobile network operators (MNOs) in Africa to quickly and cost-effectively deploy location-based services (LBS) that drive new revenue streams and enhance subscriber loyalty. TeleCommunication Systems brings its insight in LBS infrastructure to the partnership, while Cellfind offers mobile LBS applications for both the consumer and business markets. The combined hosted turnkey solution can fast-track MNOs into the LBS market without big upfront investments, the companies claim. "This arrangement combines TeleCommunication Systems' [...]

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