Value Added Services

Value Added ServicesWe provide network operators, financial services groups, emergency response companies, and other enterprises with white-label mobile services that add value for their customers and generate new revenue streams. We also provide mobile workforce solutions to corporate South Africa.

Our location-based service (LBS) technology enables South Africa’s most popular emergency response and friend-and-family finder applications. We also develop a range of mobile gaming services as well as LBS-driven point-of-interest and mobile advertising platforms.


spinnerSpinner is a mobile gaming service, played via USSD or a premium rated short code. It’s an ideal way to market and grow your brand, build up your customer database and engage with customers.

How does it work?

The player simply dials a USSD string on his or her cellphone, receives fact, and is automatically entered into a competition for a chance to win instant airtime or other prizes. The system randomly generates numbers and the airtime is automatically delivered to the cell phone.

The service can be rebranded for your corporate identity.


  • Grow and market a specific brand
  • Build up a customer database via the incoming ‘Spins’
  • The database allows for targeted marketing campaigns

Mobile Panic Buttons

mobile panic ButtonThese solutions turn a subscriber’s cellphone into a mobile panic button. Once activated, the mobile panic button sends a distress SMS detailing the user’s location to 4 preset emergency contacts. That means a friend or family member can look for the user or call the emergency services to help.

The service includes two additional features:

  • GuardMe: The user sets up an alert that triggers after a specified amount of minutes. If the alert is not deactivated, a distress SMS is sent to his or her emergency contacts:
  • Follow-On Tracking: If set up by the subscriber, this enables emergency contacts access to track him or her for a specified period of time.



  • A sense of security for you and your family
  • Protect your loved ones
  • Mobilise help quickly in emergencies

Cellfind Assist

Cellfind AssistCellfind Assist is an emergency service mobile application designed for companies who want to enhance their value-added services for consumers or provide their staff with additional wellness benefits.

When a user accesses the assist button on the handset, Cellfind will receive the alert, locate the SIM card, and forward the location information to the relevant call centre. An agent will call the person, determine the reason for the call, and dispatch an emergency service if necessary.


  • Family Finder: Enables subscribers to locate up to 10 cellphone users with the tracked person’s consent
  • Emergency Assist: Provides subscribers with 24-hour access to emergency services at the push of a button. These include medical emergency services, roadside assistance, driver assistance (helps user and their vehicle get home safely), and telephonic legal assistance
  • White label solution: Rebrand the platform with your company’s corporate identity


  • Offer a worthwhile value-add to customers to build loyalty or generate revenue
  • Give a valuable perk to your employees and help them stay safe
  • Provides peace of mind by offering essential and reliable services, accessible at the touch of a button

Emergency Response Services

Cellfind Emergency Responce AssistIDme is a voice-free cell phone based panic button linked ot ER24’s Contact Centre and provides the assurance that reliable medical assistance is available at the touch of button.


  • Connects you to fast medical help via your cell phone in the event of an emergency
  • Provides ER24 with vital information (e.g. allergies – details submitted upon registration) when you can’t
  • Create an additional revenue stream
  • Saves precious minutes by dispatching the closest and most appropriate emergency resource
  • Protects you from exposure to ambulance cost claims

Cellfind Corporate

Cellfind CorporateWe give you the ability to keep track of a mobile workforce, with consent from your employees. You can track employees’ locations through the Cellphone Corporate portal or via SMS. With this information, you can better track and manage assets such as vehicles as well as employees in real time.

The service includes two additional features:

  • GuardMe: The user sets up an alert that triggers after a specified amount of minutes. If the alert is not deactivated, a distress SMS is sent to his or her emergency contacts:
  • Follow-On Tracking: If set up by the subscriber, Follow-On Tracking enables emergency contacts to follow him or her for a specified period of time.


  • Track workforce movement to increase efficiency, improve productivity and reduce costs
  • Monitor movement of assets such as vehicles
  • Use it to dispatch technicians or other resources to customer sites based on their proximity
  • Can be configured to meet a wide range of business needs such as geo-fencing or real-time tracking of valuable assets.
  • Get early warning of emergency incidents, such as the hijacking of a truck
  • Easily manage the consent and privacy agreements with employees

Family Finder

Cellfind Family FinderOur technology powers South Africa’s most successful GSM-based friend-and-family finder services. These services allow people to track their consenting loved ones, giving them peace of mind when their children are out of sight or when a friend or family member goes on a long journey.


  • Family Finder enables a subscriber to locate up to 10 people.
  • Know where your loved ones are at all times
  • Available 24 hours a day
  • Works on all cell phones
  • Easy to set up and use
  • Available to contract and prepaid customers


  • Vodacom look 4 me for Vodacom subscribers
  • MTN WhereRU for MTN subscribers

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