What Can USSD Be Used For?

What Can USSD Be Used For?

Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time pins for certain processes. Now, around 20 years later, businesses have realised that this simple text-driven technology has more potential. Businesses often have to reach …

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Why Network Operators Should Embrace RCS

Why Network Operators Should Embrace RCS

Every day billions of people around the world communicate via text messages. Because of its inclusivity and simplicity, it has become a powerful method of communication. Its popularity has resulted in businesses moving away from the usual business-to-customer calls and emails, to more basic text-based messaging. Text messaging, specifically SMS, is both affordable and efficient, …

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Texting In Business – How Unprofessional!

A few years ago, taking out your phone during business hours to send a text message to a colleague, supplier or customer may have raised some eyebrows. Texting to communicate business-related information was seen as highly unprofessional. But is it still? Or has the increase in the benefits of text messaging made it more acceptable to send …

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SMS For Healthcare Providers – Why It’s Necessary

With the rise of instant communication technology, companies are increasingly opting for more efficient ways to streamline communication processes for business. Customers are also now choosing easier and more affordable ways to communicate to save time. To keep up with customer preferences and to improve customer experience, businesses are starting to invest in simpler text messaging services, …

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Defining Your Marketing Message: What, Who and Why.

A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an indistinct call, who will prepare for battle?’ Similarly, what customers to do largely depends on what they hear and that is entirely up to us …

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How Personalised Text Messaging Adds Magic to Your Message

How important is personalised text messaging? No matter how busy or stressed we may be, receiving an individualized message can make our day. The thought that follows is; as fellow members of the business community, we know that advertising is the lifeblood of any successful enterprise. But the last thing we want is to irritate …

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Unpacking The Power of Mobile Marketing For South African Businesses

Unpacking The Power of Mobile Marketing

When the mobile phone first raised its South African antenna in the early 1990s, we were all suitably impressed by this cunning little device. Who could have guessed that this “brick” as it was affectionately called, would morph into the sleek minicomputer that we have today? As the technology evolved, the potential power of mobile …

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Don’t Lose Your Kids in the Mall

Don’t Lose Your Kids in the Mall

No one likes to listen to bad news but when knowledge means power to protect our children, we are all ears.  According to Missing Children South Africa, one child goes missing every five hours in this country alone. That sends chills down the spine – parents or not. The ramifications of equipping children with electronic …

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What is Workforce Mobility

What is Workforce Mobility?

The quick answer to the title question is to switch the words around. Workforce mobility refers to the mobile workforce.  Using a definite article ‘the’, rather than the indefinite ‘a’ is deliberate. Workforce mobility is not a futuristic possibility, it’s been a reality for some time and now references a growing 70 % of the …

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