The world of e-commerce and customer experience (CX) is rapidly evolving, and one of the most exciting advancements is the emergence of conversational commerce. This new approach to customer interaction is revolutionising how customers interact with businesses and shop online. This article will explore how conversational commerce solves some of today’s CX and e-commerce challenges. …
WhatsApp Business API is here, and it’s changing the way businesses communicate with their customers. It’s easy to use and easy to integrate into your existing system—all you need is a WhatsApp account and the API – and a clever business partner to nudge you in the right direction. But why should you get excited? …
Cybercrime is an increasingly serious threat to businesses. From ransomware attacks to hacking, it’s more important than ever for companies to take online security seriously. Did you know that South Africa ranks an alarming 6th in the world for cybercrime? We’re averaging 97 victims per hour in contrast to the six victims per hour from …
What does your customer retention strategy look like for the next year? Do you have one? More focus than ever before is on customer experience. The statistics are irrefutable and point to the fact that your buyers have zero tolerance for inefficient methodologies, red tape, and convoluted systems. The race to the finish is no …
You are signing up with a new bank. You are asked whether you want to receive your notifications, promotions, OTPs (or whatever else is on offer) via SMS or email. Wait, what? The first thing you think about is who still receives any information by SMS anymore? Isn’t email and WhatsApp the way everyone – …
If you’re wondering about reverse billed data benefits and if it’s worth considering for your business, you’re in the right place. With over 22 million smartphone users in South Africa, you can be sure that your team, your audience, or your customers are among these. And you want them to engage with your brand in …
Short Message Services are ideal in situations where financial resources are low, where internet connections are limited, and where locations are remote. Thus, the emerging economies in Africa stand to benefit significantly from effectively leveraging the simple, yet profound tool that is international SMS. The fundamental benefits of an SMS come down to three things: …
If you think of a call center, what is your initial reaction? Whether you have dealt with call centers in the past or have yet to experience one, the reactions all tend to be the same – why waste the time? Call centers have a notoriously bad rep when it comes to customer service, but …
Did you know that the average person checks their mobile phone once every four minutes in America? Reaching your potential customers through their phones makes so much sense. And using QR codes is an excellent way to get it right! QR stands for Quick Response. It’s like a barcode that you can scan with your …
There is no such thing as a free lunch; a saying that you will have heard many times over the years. And up until now, those few words have been very much a reality. But what if that has all changed? What if the businesses you support were able to support you back, with no …
