Grow Your Business

Attract your ideal customers. Generate leads. Fill your sales pipeline.
Maximise the power of mobile

LET US SHOW YOU HOW

"Don't wait for opportunity. Create it!"

It’s the simple recipe for success no matter your business or industry.

The fact is.....

The search for a constant stream of qualified customers is one of the greatest challenges facing businesses today.

This begs the questions

Are you still cold-calling or knocking on doors? Do you suffer from an irregular flow of sales leads? Do you find yourself in a feast or famine situation?

Be smart about it!

With so many tools at your disposal, you have ample opportunity to generate sales leads. Make use of the best means available.

6 Smart Ways to Generate Sales Leads & Grow Your Business

1. Identify Your Audience

If you try to sell to everyone, you end up selling to no-one.

What does this mean?

Know your target audience

Tailor your message, product, or service to them.

Speak their language

Focus your marketing message on them.

Note your best customers

Their age, gender, location, buying habits, income bracket, and whatever you can discern about their lifestyle.

Your messaging and platform choice will be led by this information.

Identify Your Audience
Engage Your Audience Where They Are

2. Engage Your Audience Where They Are

With so many communication platforms available, it makes good business sense to create a seamless experience that ultimately leads a prospect to a sale.

Not only must you advertise on the right channels, but you must also be present on as many as possible to guide your prospects.

Basically, fish where the fish are.

Omnichannel Marketing is exactly this and is far more than the latest buzzword.

For example, someone may see your Google display ad, but only respond to a special offer through a newsletter. Thereafter, they may visit your Facebook page to find out more about your business where they are channelled to a landing page and they finally buy through their mobile device after receiving an SMS reminder to complete their purchase.

Advertisements
Advertisements
Email Campaigns
Email Campaigns
Landing Pages
Landing Pages
Push Notifications
Push Notifications

3. Create a Funnel

A sales funnel is an essential tool for any sized business. Do you have one?

With so many tools at our disposal, there is no reason to allow leads to fall through the cracks.

People will buy when they’re ready which makes it essential to keep your business front of mind. Therefore, creating and distributing regular (useful) content and advertising online marks the start of the buying cycle for your customer.

Having a sales funnel and a good CRM tool (and using it) is the lifeblood of a stable business and a full sales pipeline.

A Sales Funnel allows you to tailor your messaging to cater to people who are simply browsing and looking for information, for those who are comparing products or services and need to be educated on various benefits, and finally to talk to people who are ready to buy.

Create a Funnel

DID YOU KNOW

92% of salespeople give up after four “no’s”, but 80% of prospects say “no” four times before they say “yes” (Source)

4. Leverage Mobile Phones

It’s safe to say that pretty much everyone in South Africa has a mobile phone, with around 80% enjoying the benefits of a smartphone.

This being the case, it makes sense to reach potential customers using this medium, especially since the average person checks their phone around 150 times per day.

There are plenty of options available to smart businesses looking to generate sales leads:

Leverage Mobile Phones

Bulk SMS

SMS marketing enjoys the highest and fastest open rate of any medium. This makes bulk SMS campaigns one of the cheapest yet most effective ways to reach your customers with your promotional messaging.

MMS

We humans have an astonishingly short attention span which is why MMS marketing is such a great lead generation tool. Audio, video, and captivating imagery are used to arrest your audience’s attention and tell a richer story.

USSD

USSD communication does not require the recipient to have data or an internet connection on their mobile phone. It opens an instant 2-way communication channel for marketing, promotions, utilities, financial services, competitions and so much more.

Short Codes

Short Codes are one of the fastest and most effective ways to reach your audience. Businesses can send a large volume of promotional messages at around one message per send with a pricing structure that supports all business sizes. For time-sensitive campaigns, promotions, and customer nurturing, short codes are a brilliant option.

WhatsApp is Where It’s At

Over 96% of all South Africans regularly use WhatsApp making it a familiar favourite for messaging.

WhatsApp has taken this humble tool and turned it into a super-power in the world of enhanced customer service and automated messaging – WhatsApp Business API

WhatsApp is easily integrated into websites and social media accounts and adds another layer of rapid communication between you and your customers. In fact, most WA messages are opened within five minutes of being sent.

 DID YOU KNOW

Messaging a potential customer after making initial contact can increase conversion rates by 113%. (Source)

Follow Up Fast

5. Follow Up Fast

When a prospect expresses interest in your business, you need to get in touch with them as soon as possible.

The reason for this is simple; if you can catch a sales lead while they are actively looking for information, then they are in the right headspace to talk to you.

This is one of the reasons that Live Chat is such a valuable tool and has grown by up to 150% in some industries.

Statistics tell us that over half of all customers prefer a live chat option to a call centre, whether it be B2B or B2C.

DID YOU KNOW

Marketers who follow up with web leads within 5 minutes are 9 times more likely to convert them. (Source)

6. Engage on Social Media

With over 3.6 billion people on social media worldwide, it’s clear that your business should be active on the appropriate platform.

Don’t be too salesy.
A good rule of thumb is to post content that is 80% information, education, or fun with just 20% focused on sales.

The focus should be on building relationships while at the same time offering a real-time communication channel.

Posting regularly on social media to your allows you to:

Position yourself as a trusted authority in your niche

Offers useful information to your targeted audience

Provides an excellent communication vehicle for people to chat informally, ask questions, or offer suggestions.

Generate Sales Leads the Smart Way

We all know that the definition of insanity is doing the same thing over and over, expecting a different result.

How have your lead generation efforts been working for you?

Is it time to try something different?

Feel free to call our team for more information on the exciting options available through Cellfind to generate leads and sales for your business.

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