"Don't wait for opportunity. Create it!"
It’s the simple recipe for success no matter your business or industry.
The fact is.....
The search for a constant stream of qualified customers is one of the greatest challenges facing businesses today.
This begs the questions
Are you still cold-calling or knocking on doors? Do you suffer from an irregular flow of sales leads? Do you find yourself in a feast or famine situation?
Be smart about it!
With so many tools at your disposal, you have ample opportunity to generate sales leads. Make use of the best means available.
6 Smart Ways to Generate Sales Leads & Grow Your Business
1. Identify Your Audience
If you try to sell to everyone, you end up selling to no-one.
What does this mean?
Know your target audience
Tailor your message, product, or service to them.
Speak their language
Focus your marketing message on them.
Note your best customers
Their age, gender, location, buying habits, income bracket, and whatever you can discern about their lifestyle.
Your messaging and platform choice will be led by this information.
2. Engage Your Audience Where They Are
With so many communication platforms available, it makes good business sense to create a seamless experience that ultimately leads a prospect to a sale.
Not only must you advertise on the right channels, but you must also be present on as many as possible to guide your prospects.
Basically, fish where the fish are.
Omnichannel Marketing is exactly this and is far more than the latest buzzword.
For example, someone may see your Google display ad, but only respond to a special offer through a newsletter. Thereafter, they may visit your Facebook page to find out more about your business where they are channelled to a landing page and they finally buy through their mobile device after receiving an SMS reminder to complete their purchase.
3. Create a Funnel
A sales funnel is an essential tool for any sized business. Do you have one?
With so many tools at our disposal, there is no reason to allow leads to fall through the cracks.
People will buy when they’re ready which makes it essential to keep your business front of mind. Therefore, creating and distributing regular (useful) content and advertising online marks the start of the buying cycle for your customer.
Having a sales funnel and a good CRM tool (and using it) is the lifeblood of a stable business and a full sales pipeline.
A Sales Funnel allows you to tailor your messaging to cater to people who are simply browsing and looking for information, for those who are comparing products or services and need to be educated on various benefits, and finally to talk to people who are ready to buy.
DID YOU KNOW
92% of salespeople give up after four “no’s”, but 80% of prospects say “no” four times before they say “yes”
4. Leverage Mobile Phones
It’s safe to say that pretty much everyone in South Africa has a mobile phone, with around 80% enjoying the benefits of a smartphone.
This being the case, it makes sense to reach potential customers using this medium, especially since the average person checks their phone around 150 times per day.
There are plenty of options available to smart businesses looking to generate sales leads:
WhatsApp is Where It’s At
Over 96% of all South Africans regularly use WhatsApp making it a familiar favourite for messaging.
WhatsApp has taken this humble tool and turned it into a super-power in the world of enhanced customer service and automated messaging – WhatsApp Business API
WhatsApp is easily integrated into websites and social media accounts and adds another layer of rapid communication between you and your customers. In fact, most WA messages are opened within five minutes of being sent.
DID YOU KNOW
Messaging a potential customer after making initial contact can increase conversion rates by 113%.
5. Follow Up Fast
When a prospect expresses interest in your business, you need to get in touch with them as soon as possible.
The reason for this is simple; if you can catch a sales lead while they are actively looking for information, then they are in the right headspace to talk to you.
This is one of the reasons that Live Chat is such a valuable tool and has grown by up to 150% in some industries.
Statistics tell us that over half of all customers prefer a live chat option to a call centre, whether it be B2B or B2C.
DID YOU KNOW
Marketers who follow up with web leads within 5 minutes are 9 times more likely to convert them. (Source)
Generate Sales Leads the Smart Way
We all know that the definition of insanity is doing the same thing over and over, expecting a different result.
How have your lead generation efforts been working for you?
Is it time to try something different?
Feel free to call our team for more information on the exciting options available through Cellfind to generate leads and sales for your business.