Black Friday: Benefits for Your Business

With its origins in the USA, Black Friday is the name given to the first shopping day after Thanksgiving. Black Friday benefits many businesses and has become the most important retail business day. This is because many retailers can often make enough sales to put them in the black for the year and boost annual …

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What is the Difference between Multichannel and Omnichannel

What is the Difference between Multichannel and Omnichannel?

In a sentence, the difference between multichannel and omnichannel marketing lies in the way the various channels of marketing are calibrated. We’ll get you into the definitions under the appropriate headings below. However, at this point, all you need to understand is that they both reference effective inbound marketing tools in today’s digital landscape. If …

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Everything You Need to Know About International SMS

If you’re running a small to medium-sized business, a cost-effective platform for reliable communication with your overseas customers is imperative. Sent from one wireless operator to another in a different county, international SMS is a convenient and cost-friendly way to ensure global coverage by being able to send and receive instant messages, even without internet …

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What Can USSD Be Used For?

What Can USSD Be Used For?

Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time pins for certain processes. Now, around 20 years later, businesses have realised that this simple text-driven technology has more potential. Businesses often have to reach …

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POPIA and Cellfind What Can You Expect

POPIA and Cellfind: What Can You Expect?

Finally promulgated into hardcore law on November 26th, 2020, the Protection of Personal Information Act (POPIA) demanded attention from affected industries. Where would you expect to find Cellfind in that picture? Fully and unconditionally compliant – that’s where. First, let’s get a definition and summary of the Act. Understanding POPIA The bottom line is that …

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What Does Managed Services Mean

What Does Managed Services Mean?

We’ve heard of managed services, but because there are so many variables that fall under this umbrella term, we wanted to unpack this topic further. The short answer to this question is that managed services are basically, someone else’s problem. The term indicates that the administration and management of certain systems or services are outsourced …

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What is Mobile ID and How Can it Benefit South African Businesses

What is Mobile ID and How Can it Benefit South African Businesses?

You’ve heard of Mobile ID, you’ve most probably made use of it yourself, but what exactly is this alchemy that is creeping into our connection super-highway? Mobile ID relates to your digital user identity. It refers to who you are online and includes the technology that you use, your biometrics, phone number, and other personal …

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Defining Your Marketing Message: What, Who and Why.

A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an indistinct call, who will prepare for battle?’ Similarly, what customers to do largely depends on what they hear and that is entirely up to us …

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White Label Software Smooths the Path for Business Growth

White Label Software Smooths the Path for Business Growth

Communicating effectively with our customers has become something of a challenge lately, don’t you agree? COVID did a real number on face-to-face communication for a start. Data breaches, conspiracy theories, and cybercrime have made people super-suspicious of email and messaging platforms, and frankly, there are so many brands insisting on our attention that we are …

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Adding Value for Your Clients

Are You Adding Value for Your Clients/Consumer This Festive Season?

Over the past year, we’ve all been told to tighten our belts and think outside the box, along with a host of other platitudes and clichés which may help us get through another month. The fact is, when it comes to business, we know that the market is tight. We are fully aware that we …

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