Across Africa, mobile phones serve as a primary communication tool for many, yet internet access remains a challenge, particularly in Sub-Saharan Africa, where connectivity levels are the lowest globally. While …
Why are you losing customers online? Why, when they have a loaded cart, do they suddenly ghost you? As it happens, studies show that a significant percentage of online shoppers …
Why Keeping Customers Matters More Than Ever Loyal customers are the heart of any successful business. They come back time and time again, recommend your brand to friends, and create …
What do 73% of shoppers have in common? They use multiple channels during their shopping journey. That’s right, today’s customers seamlessly switch between browsing online, scrolling social media, and visiting …
Did you know that an impressive 45% of consumers respond to SMS messages from trusted senders, compared to only 6% for email? For businesses operating globally, the right business communication …
Marketing is no longer about throwing spaghetti at the wall and hoping it sticks. Was it ever? Well, if you’ve ever gotten a piece of mail discussing organic chicken farming …
Any business in any niche can (and has) made good use of technology. Imagine if you chose to ignore the internet and insisted on doing things “the way they’ve always …
Are you searching for Black Friday marketing ideas that will truly connect with your audience and boost sales? According to McKinsey, businesses that get personalisation right can generate 40% more …
With over 2 billion people using WhatsApp globally, it’s undoubtedly the most popular messaging app globally. But how can businesses effectively tap into this massive user base to connect with …
Have you ever misplaced a payslip? Let’s be honest, in today’s far-too-busy world, who hasn’t? A crumpled piece of paper stuffed in the bottom of your bag is hardly the …
