Simple Mobile Solutions For The Complex African Market

Simple Mobile Solutions For The Complex African Market

As South Africans, we’re frequently guilty of following European or American trends when it comes to finding “better” ways to do things. We think that if something works well overseas, it must surely be what we need here in South Africa. To be honest, it’s not a bad way to think – sometimes. Benefitting from …

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USSD – A Vital Marketing Tool For African Markets

USSD – A Vital Marketing Tool For African Markets

Sub-Saharan Africa is the fastest-growing mobile region in the world and has been for a few years now. What does that mean for your business? It means you have access to just under 750 million people – almost nine percent of the global mobile population! This is a massive market you simply can’t afford to …

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USSD Code Campaigns – Business Owner’s WIIFM Solution

Hands up those who still remember the jingle that the Yellow Pages put out to create customer awareness? “Let your fingers do the walking through the yellow pages” – you can likely still hum the tune. USSD codes are to business owners what fingers are to the Yellow Pages. “Let the USSD coding work while …

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Becoming a Value-Added Reseller (VAR) Means More Customers with Less Risk

Becoming a Value-Added Reseller (VAR) Means More Customers with Less Risk

Retailers, large and small, are always on the lookout for ways to increase margins and expand their offerings in the simplest and most cost-effective way possible. This is one of the reasons why franchises are such efficient business models; the hard work has been done for you. The same applies to the Value-Added Reseller (VAR) …

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The Rise and Rise of the Mobile Panic Button

The Rise and Rise of the Mobile Panic Button

The shaky voice on the other side of the phone was that of a middle-aged lady from a quiet, suburban neighbourhood. It was 22:06, she was holed up in her cupboard, her trembling hands fumbling in the dark as she pressed her mobile panic button. Her silent plea for help was immediately received by her …

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How Have Smartphones Revolutionised Business

How Have Smartphones Revolutionised Business?

Where were you in 2007? Did you know that while you were enjoying a business retreat or starting an exciting new venture, the world was in a state of upheaval – only, no-one knew it at the time. Yes, 2007 was the “Year of the Smartphone” when Apple launched their first iPhone and changed the …

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Mobile Statements Lifts The Burden of Estate Management

Mobile Statements Lifts The Burden of Estate Management

There’s an old saying that goes something along the lines of, “Let he who shouts the loudest be heard first.” And when month end creeps around and payday is just around the corner, this is very often the case for those of us who are expecting payments in. In these uncertain economic times, how will …

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Communication with Parents What Are The Best Options for Schools and Teachers

Communication with Parents: What Are The Best Options for Schools and Teachers?

Few things are more important to a parent than their child’s wellbeing while at school. Good schools, pre-schools, and day care centres recognise that effective and timely communication with parents is one of the most important aspects of their business. The methods of school communication used to pass on important information to parents have changed …

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Mobile Apps Driving LBS in South Africa

Louis Freeh, former U.S. judge and Director of the FBI once said, “Ask the American public if they want a wiretap and they’ll say ‘No.’ If you ask them do they want a feature on their phone that helps the FBI find their missing child, they’ll say, ‘Yes.” Indeed, tracking and monitoring of our movements …

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