Unpacking The Power of Mobile Marketing
When the mobile phone first raised its South African antenna in the early 1990s, we were all suitably impressed by this cunning little device. Who could have guessed that this …
USSD
When Old School Rules – Why USSD Applications Are Still Rocking Campaigns In Africa
USSD applications. Not a lot of people actually know what these are. In a world where the Internet of Things, smartphones, smart buildings and smart pretty-much-everything-else dominate, it’s easy to …
USSD – A Vital Marketing Tool For African Markets
Sub-Saharan Africa is the fastest-growing mobile region in the world and has been for a few years now. What does that mean for your business? It means you have access …
USSD Code Campaigns – Business Owner’s WIIFM Solution
Hands up those who still remember the jingle that the Yellow Pages put out to create customer awareness? “Let your fingers do the walking through the yellow pages” – you …
What Is USSD, And What Can It Do For Your Business?
“The more things change, the more they stay the same.” This is the English translation of a quote by French journalist, critic and novelist, Jean-Baptiste Karr. You’re no doubt thinking …
