Apps crash. Data runs out. WhatsApp goes silent. But USSD? It works on every phone, every time, with zero data required. While the tech world chases 6G trials and AI-powered …
Across Africa, mobile phones serve as a primary communication tool for many, yet internet access remains a challenge, particularly in Sub-Saharan Africa, where connectivity levels are the lowest globally. While …
Are you searching for Black Friday marketing ideas that will truly connect with your audience and boost sales? According to McKinsey, businesses that get personalisation right can generate 40% more …
What does your customer retention strategy look like for the next year? Do you have one? More focus than ever before is on customer experience. The statistics are irrefutable and …
Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time …
Today’s businesses should be on the lookout for ways to market and communicate with their customers in a better, faster, and more secure way. Mobile communication has been forging ahead …
Those of us with children (and some without) will remember the artificial intelligence known as the Omnidroid from The Pixar movie The Incredibles. The nefarious strategy which made this evil …
Consumers are bombarded with numerous messages every day. From social media alerts to promotional emails and calls, the world has become incredibly busy. Businesses now face the challenge to break …
As the economy is starting to open up for business, we now, more than ever, need to keep our employees safe from exposure to the Covid-19 Virus. With the new government regulations, all employers are required …
A few years ago, taking out your phone during business hours to send a text message to a colleague, supplier or customer may have raised some eyebrows. Texting to communicate …
