Smart Customer Retention Strategies Using USSD and Reverse Billing
What does your customer retention strategy look like for the next year? Do you have one? More focus than ever before is on customer experience. The statistics are irrefutable and …
USSD
What Can USSD Be Used For?
Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time …
5 Simple Ways to Grow Your Business With USSD
Today’s businesses should be on the lookout for ways to market and communicate with their customers in a better, faster, and more secure way. Mobile communication has been forging ahead …
What is Omnichannel Marketing? What Does it Mean for My Business?
Those of us with children (and some without) will remember the artificial intelligence known as the Omnidroid from The Pixar movie The Incredibles. The nefarious strategy which made this evil …
Here’s How to Use Text Messaging in Your Business
Consumers are bombarded with numerous messages every day. From social media alerts to promotional emails and calls, the world has become incredibly busy. Businesses now face the challenge to break …
COVID-19 Staff Monitoring Just Got Easier with USSD
As the economy is starting to open up for business, we now, more than ever, need to keep our employees safe from exposure to the Covid-19 Virus. With the new government regulations, all employers are required …
Texting In Business – How Unprofessional!
A few years ago, taking out your phone during business hours to send a text message to a colleague, supplier or customer may have raised some eyebrows. Texting to communicate …
Unpacking The Power of Mobile Marketing
When the mobile phone first raised its South African antenna in the early 1990s, we were all suitably impressed by this cunning little device. Who could have guessed that this …
When Old School Rules – Why USSD Applications Are Still Rocking Campaigns In Africa
USSD applications. Not a lot of people actually know what these are. In a world where the Internet of Things, smartphones, smart buildings and smart pretty-much-everything-else dominate, it’s easy to …
USSD – A Vital Marketing Tool For African Markets
Sub-Saharan Africa is the fastest-growing mobile region in the world and has been for a few years now. What does that mean for your business? It means you have access …
