For those of us who stay within the law and endeavour to pay our bills on time, this may not be information that you’ll put on your ‘need to know’ list. However, if you have ever played dodge with your creditors (or know someone who does) then you may want to listen up. Did you …
Effective marketing is all about effective communication – it doesn’t matter if you’re an international corporate or a mom ‘n pop corner store. Marketing can also be a complicated and expensive beast with an insatiable appetite for your time and money. However, as more and more businesses are discovering, SMS marketing makes a lot of …
Do you find yourself wading through too many marketing choices in your business? Yes, there are enough options to make any business owner’s head spin, and enough how-to guides on the internet to make sure that you’ve got enough reading material for the next millennium. However, it may surprise you to know that good ole …
How many communications devices do you have? A smartphone? Laptop? Tablet? Now imagine those multiplied across all the employees in your company. It’s a mind-boggling number. Especially when you think of all the vital messages and other communication passing between all these individual devices every single day. And what happens if one person’s device is …
Do you remember in those old movies when the girl and the guy were “meant to be” but then the hip new kid came into the neighbourhood and she liked him more? And then, of course, it turned out he wasn’t all he was cracked up to be and she returned to her true love …
“The more things change, the more they stay the same.” This is the English translation of a quote by French journalist, critic and novelist, Jean-Baptiste Karr. You’re no doubt thinking that a 150-year-old quote from a French writer is an odd way to start a South African blog that aims to answer the question: What …
Websites are great for finding out more information about a company’s products or services. We do, however, have tiny online attention spans, so if we can’t quickly find what we need, we definitely don’t have the time – or, to be honest, the inclination – to hunt through numerous web pages. As consumers, we’re inherently …
When it comes to marketing potential, there is nothing – and we really do mean nothing – that comes close to the virtually unlimited power of a mobile phone. There are almost seven billion mobile phone subscriptions worldwide. (This represents about four and a half billion people, as some have more than one subscription). According …
Five billion. That’s how many smartphone users there are likely to be by 2019. That’s five billion people who are pretty much always online, and always available – and they expect you to be too. Your employees need to be on call from anywhere, at any time. With consumers increasingly connected to more advanced technology, you simply …
Marketers who want to use mobile devices to interact with consumers in Africa will find that SMS and USSD still offer them the ability to reach the widest swathe of customers at the lowest costs. However, the rapid growth in smartphone penetration means that the picture will look markedly different by 2020. That’s according to …
