Ever googled a business and wished you could instantly chat with them? We’ve all been there, trying to find specific information or support. What if, instead of waiting on hold …
Isn’t it fascinating how a little game-play can infuse excitement into the most mundane tasks? This very concept underpins the concept of gamification, a revolutionary strategy that’s sweeping across numerous …
Did you know that the average person checks their mobile phone once every four minutes in America? Reaching your potential customers through their phones makes so much sense. And using …
With its origins in the USA, Black Friday is the name given to the first shopping day after Thanksgiving. Black Friday benefits many businesses and has become the most important …
Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time …
A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an …
Today’s businesses should be on the lookout for ways to market and communicate with their customers in a better, faster, and more secure way. Mobile communication has been forging ahead …
Those of us with children (and some without) will remember the artificial intelligence known as the Omnidroid from The Pixar movie The Incredibles. The nefarious strategy which made this evil …
Are you guilty of reinventing the wheel in your business? When we look around at the incredible technical innovations available in business today and the amazing minds behind them, there’s …
Consumers are bombarded with numerous messages every day. From social media alerts to promotional emails and calls, the world has become incredibly busy. Businesses now face the challenge to break …
