Ever googled a business and wished you could instantly chat with them? We’ve all been there, trying to find specific information or support. What if, instead of waiting on hold on a phone line or sending an email and waiting for a reply, you could directly chat with a business from your Google search results? …
Isn’t it fascinating how a little game-play can infuse excitement into the most mundane tasks? This very concept underpins the concept of gamification, a revolutionary strategy that’s sweeping across numerous sectors. But its potential is perhaps most uncharted in the insurance domain. In this article, we’ll explore the untapped power of gamification for insurance, focusing …
Did you know that the average person checks their mobile phone once every four minutes in America? Reaching your potential customers through their phones makes so much sense. And using QR codes is an excellent way to get it right! QR stands for Quick Response. It’s like a barcode that you can scan with your …
With its origins in the USA, Black Friday is the name given to the first shopping day after Thanksgiving. Black Friday benefits many businesses and has become the most important retail business day. This is because many retailers can often make enough sales to put them in the black for the year and boost annual …
Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time pins for certain processes. Now, around 20 years later, businesses have realised that this simple text-driven technology has more potential. Businesses often have to reach …
A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an indistinct call, who will prepare for battle?’ Similarly, what customers to do largely depends on what they hear and that is entirely up to us …
Today’s businesses should be on the lookout for ways to market and communicate with their customers in a better, faster, and more secure way. Mobile communication has been forging ahead as an excellent tool for all the above needs – after all, who doesn’t have their phone with them all the time? Unstructured Supplementary Service …
Those of us with children (and some without) will remember the artificial intelligence known as the Omnidroid from The Pixar movie The Incredibles. The nefarious strategy which made this evil droid so successful was that it learned from the problems it encountered and wound up being able to defeat any superhero, on any platform, by …
Are you guilty of reinventing the wheel in your business? When we look around at the incredible technical innovations available in business today and the amazing minds behind them, there’s very little that we can conceive of that hasn’t already been done. This fact has created a massive white label market which has opened doors …
Consumers are bombarded with numerous messages every day. From social media alerts to promotional emails and calls, the world has become incredibly busy. Businesses now face the challenge to break through the noise to reach customers simply and conveniently. Since the first text message that was sent in 1992, text-based messaging has evolved into the most popular …
