A few years ago, taking out your phone during business hours to send a text message to a colleague, supplier or customer may have raised some eyebrows. Texting to communicate business-related information was seen as highly unprofessional. But is it still? Or has the increase in the benefits of text messaging made it more acceptable to send …
How important is personalised text messaging? No matter how busy or stressed we may be, receiving an individualized message can make our day. The thought that follows is; as fellow members of the business community, we know that advertising is the lifeblood of any successful enterprise. But the last thing we want is to irritate …
When the mobile phone first raised its South African antenna in the early 1990s, we were all suitably impressed by this cunning little device. Who could have guessed that this “brick” as it was affectionately called, would morph into the sleek minicomputer that we have today? As the technology evolved, the potential power of mobile …
Most of us are more than familiar with the ‘ping’ of a WhatsApp message. In fact, global numbers are showing WhatsApp to be one of the most popular and most commonly downloaded apps in use daily by some 1.5 billion people as of 2017. Consider some of these stats: (Source) 5 billion users in 180 …
The quick answer to the title question is to switch the words around. Workforce mobility refers to the mobile workforce. Using a definite article ‘the’, rather than the indefinite ‘a’ is deliberate. Workforce mobility is not a futuristic possibility, it’s been a reality for some time and now references a growing 70 % of the …
Can I really manage my workforce better using business SMS? If this question has left you a little puzzled, then we’d love for you to read on and find out how the humble SMS is leading the charge for effective and surprisingly fast business communication. You may be surprised at some of the statistics. What …
Customer surveys have always been a vital part of good business practice. If you haven’t yet tapped into this area of customer service, then you’ll be thrilled to know that it’s now easier than ever to gain valuable insight through SMS surveys. Your first question will probably be, why should I get involved in customer …
Are you aware of Cellfind’s LiveChat solution? Why did we go to the trouble of developing a LiveChat service, and does it offer any real benefits to businesses which interact online? We think so, and we’re very excited to tell you why. Cellfind LiveChat – What is it? Cellfind LiveChat is a cheap but highly …
If there’s one phenomenon in the ‘new world of work’ that’s catching on fast, it’s adding the element of fun into mobile solutions for businesses. This aspect of mobile marketing is a well-substantiated and proven add-on it’s akin to instant gratification in the ROI (return on investment) department. Borrowing heavily from the way E-sports developed, …
As South Africans, we’re frequently guilty of following European or American trends when it comes to finding “better” ways to do things. We think that if something works well overseas, it must surely be what we need here in South Africa. To be honest, it’s not a bad way to think – sometimes. Benefitting from …
