USSD – A Vital Marketing Tool For African Markets

USSD – A Vital Marketing Tool For African Markets

Sub-Saharan Africa is the fastest-growing mobile region in the world and has been for a few years now. What does that mean for your business? It means you have access to just under 750 million people – almost nine percent of the global mobile population! This is a massive market you simply can’t afford to …

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USSD Code Campaigns – Business Owner’s WIIFM Solution

Hands up those who still remember the jingle that the Yellow Pages put out to create customer awareness? “Let your fingers do the walking through the yellow pages” – you can likely still hum the tune. USSD codes are to business owners what fingers are to the Yellow Pages. “Let the USSD coding work while …

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Becoming a Value-Added Reseller (VAR) Means More Customers with Less Risk

Becoming a Value-Added Reseller (VAR) Means More Customers with Less Risk

Retailers, large and small, are always on the lookout for ways to increase margins and expand their offerings in the simplest and most cost-effective way possible. This is one of the reasons why franchises are such efficient business models; the hard work has been done for you. The same applies to the Value-Added Reseller (VAR) …

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How Have Smartphones Revolutionised Business

How Have Smartphones Revolutionised Business?

Where were you in 2007? Did you know that while you were enjoying a business retreat or starting an exciting new venture, the world was in a state of upheaval – only, no-one knew it at the time. Yes, 2007 was the “Year of the Smartphone” when Apple launched their first iPhone and changed the …

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The Use of Mobile Payslips Identify Technologically Advanced Companies

If you were offered the opportunity to save money, increase security and make your staff just that little bit happier, would you investigate it? Without sounding like some over-enthusiastic multilevel marketing recruit, this is exactly what companies who make the switch to mobile payslips experience. Bryan Collins wrote an article for Sage discussing the value …

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Successful Businesses of Tomorrow Will Depend on Instant Messaging

“Mr Watson, come here, I want to see you.” These words spoken on 10th March 1876 on the world’s first telephone by Alexander Graham Bell, marked the foundational link in a chain of technical advances in the incredible world of distance communication. Fast-forward 116 years to 3rd December 1992, which saw the very first SMS …

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Talking to Teenagers: Setting Safe Digital Boundaries

The term ‘teenager’ has become synonymous with the image of groups of semi-adults hunched over mobile devices for hours at a time – and rightly so. According to some (frankly, pretty scary) stats from Safe Search Kids, 77 percent of teens (12 – 17), and 56 percent of tweens (8 – 12) own a cell …

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Shake Up Your Business With Short Codes

Email marketing, SMS advertising, USSD codes, WhatsApp marketing… businesses have no shortage of ways of contacting customers and accessing potential leads. However, when it comes to “easy as pie” there is one communication method which is the easiest and cheapest by far: short codes. Research and general opinion seem to point to the number 7 …

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Marketing to Millennials via SMS

As the wheel turns and Millennials become more populous in the workplace, we are no doubt finding that the communication styles in the office are being affected.  True, we will probably never accept that “gud” or “K” are suitable responses to – well – anything, but there are key elements of this communication style that …

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Registered SMS Communication is Closing the Door On Defaulters

For those of us who stay within the law and endeavour to pay our bills on time, this may not be information that you’ll put on your ‘need to know’ list. However, if you have ever played dodge with your creditors (or know someone who does) then you may want to listen up. Did you …

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