What is Omnichannel Marketing? What Does it Mean for My Business?

Those of us with children (and some without) will remember the artificial intelligence known as the Omnidroid from The Pixar movie The Incredibles. The nefarious strategy which made this evil droid so successful was that it learned from the problems it encountered and wound up being able to defeat any superhero, on any platform, by taking the best moves from the previous hero. We’re pretty sure that you’re not planning world domination by droid – at least we hope not...

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