Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time pins for certain processes. Now, around 20 years later, businesses have realised that this simple text-driven technology has more potential. Businesses often have to reach …
A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an indistinct call, who will prepare for battle?’ Similarly, what customers to do largely depends on what they hear and that is entirely up to us …
Today’s businesses should be on the lookout for ways to market and communicate with their customers in a better, faster, and more secure way. Mobile communication has been forging ahead as an excellent tool for all the above needs – after all, who doesn’t have their phone with them all the time? Unstructured Supplementary Service …
Those of us with children (and some without) will remember the artificial intelligence known as the Omnidroid from The Pixar movie The Incredibles. The nefarious strategy which made this evil droid so successful was that it learned from the problems it encountered and wound up being able to defeat any superhero, on any platform, by …
Every day billions of people around the world communicate via text messages. Because of its inclusivity and simplicity, it has become a powerful method of communication. Its popularity has resulted in businesses moving away from the usual business-to-customer calls and emails, to more basic text-based messaging. Text messaging, specifically SMS, is both affordable and efficient, …
With the rise of instant communication technology, companies are increasingly opting for more efficient ways to streamline communication processes for business. Customers are also now choosing easier and more affordable ways to communicate to save time. To keep up with customer preferences and to improve customer experience, businesses are starting to invest in simpler text messaging services, …
How important is personalised text messaging? No matter how busy or stressed we may be, receiving an individualized message can make our day. The thought that follows is; as fellow members of the business community, we know that advertising is the lifeblood of any successful enterprise. But the last thing we want is to irritate …
When the mobile phone first raised its South African antenna in the early 1990s, we were all suitably impressed by this cunning little device. Who could have guessed that this “brick” as it was affectionately called, would morph into the sleek minicomputer that we have today? As the technology evolved, the potential power of mobile …
As mobile devices and apps grow more sophisticated, the limits of what they can achieve for businesses seem to fall away. Mobile solutions are becoming an integral part of good business strategy offering a staggering amount of benefits for all businesses – start-ups to corporates. If you’re not technically minded, then it may be difficult …
Customer surveys have always been a vital part of good business practice. If you haven’t yet tapped into this area of customer service, then you’ll be thrilled to know that it’s now easier than ever to gain valuable insight through SMS surveys. Your first question will probably be, why should I get involved in customer …
