Simple Mobile Solutions For The Complex African Market

Simple Mobile Solutions For The Complex African Market

As South Africans, we’re frequently guilty of following European or American trends when it comes to finding “better” ways to do things. We think that if something works well overseas, it must surely be what we need here in South Africa. To be honest, it’s not a bad way to think – sometimes. Benefitting from …

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USSD – A Vital Marketing Tool For African Markets

USSD – A Vital Marketing Tool For African Markets

Sub-Saharan Africa is the fastest-growing mobile region in the world and has been for a few years now. What does that mean for your business? It means you have access to just under 750 million people – almost nine percent of the global mobile population! This is a massive market you simply can’t afford to …

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USSD Code Campaigns – Business Owner’s WIIFM Solution

Hands up those who still remember the jingle that the Yellow Pages put out to create customer awareness? “Let your fingers do the walking through the yellow pages” – you can likely still hum the tune. USSD codes are to business owners what fingers are to the Yellow Pages. “Let the USSD coding work while …

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The Rise and Rise of the Mobile Panic Button

The Rise and Rise of the Mobile Panic Button

The shaky voice on the other side of the phone was that of a middle-aged lady from a quiet, suburban neighbourhood. It was 22:06, she was holed up in her cupboard, her trembling hands fumbling in the dark as she pressed her mobile panic button. Her silent plea for help was immediately received by her …

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Communication with Parents What Are The Best Options for Schools and Teachers

Communication with Parents: What Are The Best Options for Schools and Teachers?

Few things are more important to a parent than their child’s wellbeing while at school. Good schools, pre-schools, and day care centres recognise that effective and timely communication with parents is one of the most important aspects of their business. The methods of school communication used to pass on important information to parents have changed …

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Banks in South Africa Can Keep Their Customers Safe via Mobile

With unsurpassed delivery rates, the highest open rates of any platform, and anticipated access to over 48 million people worldwide by the year 2020, any business not making use of bulk messaging should sit up and take notice. Banks, in particular, find that the flexibility and security of bulk messaging now offers additional advantages that …

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Shake Up Your Business With Short Codes

Email marketing, SMS advertising, USSD codes, WhatsApp marketing… businesses have no shortage of ways of contacting customers and accessing potential leads. However, when it comes to “easy as pie” there is one communication method which is the easiest and cheapest by far: short codes. Research and general opinion seem to point to the number 7 …

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Marketing to Millennials via SMS

As the wheel turns and Millennials become more populous in the workplace, we are no doubt finding that the communication styles in the office are being affected.  True, we will probably never accept that “gud” or “K” are suitable responses to – well – anything, but there are key elements of this communication style that …

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The iMessage – Rocking The World Of SMS Marketing

Before there was Whatsapp, Snapchat, Facebook Messenger or any of the other myriad instant messaging platforms we have today, there was the SMS. The humble text message that we could send and receive from any cell phone to any cell phone, no data required. It was simple, cheap and fast, and we loved it. We …

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