The world of e-commerce and customer experience (CX) is rapidly evolving, and one of the most exciting advancements is the emergence of conversational commerce. This new approach to customer interaction is revolutionising how customers interact with businesses and shop online. This article will explore how conversational commerce solves some of today’s CX and e-commerce challenges. …
WhatsApp Business API is here, and it’s changing the way businesses communicate with their customers. It’s easy to use and easy to integrate into your existing system—all you need is a WhatsApp account and the API – and a clever business partner to nudge you in the right direction. But why should you get excited? …
In the present conversational era, your business needs to be able to optimise engagement with your customers. It also needs to provide more convenience and accessibility for them to interact with you and your brand. WhatsApp Business opened up quite a few avenues for customer connection which has a more significant impact on customer satisfaction. …
WhatsApp is one of the fastest-growing communication platforms in the world. Those who use this form of communication are sending millions of messages daily. So, using the WhatsApp Business API for eCommerce should be something you are considering, especially for growing businesses. There are several ways of using the WhatsApp Business API that can benefit …
Communicating effectively with our customers has become something of a challenge lately, don’t you agree? COVID did a real number on face-to-face communication for a start. Data breaches, conspiracy theories, and cybercrime have made people super-suspicious of email and messaging platforms, and frankly, there are so many brands insisting on our attention that we are …
Founded in 2009, WhatsApp has risen to become one of the most used instant communication applications with around 300 million active users daily. Since its launch, this easy-to-use application has mostly been used for casual chats between friends and family, however, with WhatsApp’s new business solution, there is a lot of buzz around its benefits …
Most of us are more than familiar with the ‘ping’ of a WhatsApp message. In fact, global numbers are showing WhatsApp to be one of the most popular and most commonly downloaded apps in use daily by some 1.5 billion people as of 2017. Consider some of these stats: (Source) 5 billion users in 180 …
Few things are more important to a parent than their child’s wellbeing while at school. Good schools, pre-schools, and day care centres recognise that effective and timely communication with parents is one of the most important aspects of their business. The methods of school communication used to pass on important information to parents have changed …
The term ‘teenager’ has become synonymous with the image of groups of semi-adults hunched over mobile devices for hours at a time – and rightly so. According to some (frankly, pretty scary) stats from Safe Search Kids, 77 percent of teens (12 – 17), and 56 percent of tweens (8 – 12) own a cell …
Do you remember in those old movies when the girl and the guy were “meant to be” but then the hip new kid came into the neighbourhood and she liked him more? And then, of course, it turned out he wasn’t all he was cracked up to be and she returned to her true love …
