WhatsApp Business API is here, and it’s changing the way businesses communicate with their customers. It’s easy to use and easy to integrate into your existing system—all you need is a WhatsApp account and the API – and a clever business partner to nudge you in the right direction.
But why should you get excited?
Reach Customers (Almost) Anywhere
WhatsApp is available on most devices, which means you’ll be able to stay in touch with (almost) everyone and reach them anywhere. And all this with a single API integration: no costly and time-consuming integrations or development projects required!
Connect through personalised conversations that drive sales
You probably already know that personalised conversations are more effective than broadcast messages. When you personalise your content and messages, it makes your customers feel valued, heard and appreciated. This increases their trust in your brand, which can lead to increased engagement and loyalty. If you want to connect with your customers in a meaningful way, then personalising content and messages is the best strategy.
And that makes WhatsApp Business API your best friend.
Leverage the API
How does the WhatsApp Business API work to deliver compelling conversational flows?
Use the WhatsApp Business API to insert rich media, such as a GIF or video, directly into your conversation with customers. Remember, a picture is worth 1000 words!
Use the WhatsApp Business API to create interactive guides that let people choose an option from a list of choices; add products to their cart, adjust their delivery address and more—all within the flow of the conversation. Using personalised CTAs with your business messaging, you can drive conversions and increase the value of each customer interaction by sending them directly to a specific landing page or other online destination.
Automation with automatic triggers: You can use WhatsApp Business API’s automated triggers (e.g., “Buy Now” button clicks) to automate promotions when customers purchase products or services from you on your website via their mobile phones through WhatsApp.
Dynamic Product Lists
Deliver dynamic product catalogues that change based on each customer’s preferences and previous purchases. This allows them to easily shop for new items without having to search through your site multiple times or call you directly with questions.
These options allow marketers to present more engaging experiences that could include products, services, offers and more without having to exit messages or create new ones every time they want new content.
The WhatsApp Business API allows you to use the messaging platform to send messages to all your customers – or a subset of them, such as those in a certain location or those who have purchased a product from your website within a defined period. This approach results in highly targeted messages that are relevant to the individual you’re reaching out to.
You can also use it for marketing purposes by sending messages about special offers and discounts. Perhaps you’d like to communicate with customers about products that are back in stock, a new store opening in their area, or extended shopping hours.
WhatsApp For the Win!
The idea behind WhatsApp Business API is to enable businesses to communicate directly with their customers through concise WhatsApp conversations. This feature will allow brands to engage with their customers on a personal level and provide them with relevant information about offers or promotions. It will also help businesses gather feedback from their customers by asking simple questions such as “How was your experience?” or “Would you recommend our services?”
In a world that’s becoming more connected, people want to communicate with businesses the same way they do with friends and family—through messaging. People are already sending billions of messages each day on WhatsApp, so this is a great opportunity for you to reach them wherever they are.
Start Building Your Solution Today
Build a solution for your customers that’s similar to what they’re already using. WhatsApp Business API is compatible with CRM, marketing automation and popular support suites like Salesforce and Zendesk. You’ll be able to integrate into your existing software and make it easy for employees to help customers in a new way: by messaging them directly on WhatsApp.
That’s what makes WhatsApp such an attractive platform—it has the scale of Facebook (2.9 B+ active users worldwide) but retains a private feel since messages aren’t shared or posted publicly. Any personal information shared through groups remains private unless explicitly made public by members themselves.
Enterprise Business Messaging With WhatsApp Is Here
This blog post has covered the potential of WhatsApp Business API and what it can do for your business. The simple integration shows that WhatsApp is serious about connecting businesses with their customers, but there is much more to come.
If you want to learn more about how this solution can help your company, contact Cellfind today!