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Mobile Apps Driving LBS in South Africa

Louis Freeh, former U.S. judge and Director of the FBI once said, “Ask the American public if they want a wiretap and they’ll say ‘No.’ If you ask them do they want a feature on their phone that helps the FBI find their missing child, they’ll say, ‘Yes.” Indeed, tracking and monitoring of our movements via our mobile apps elicits mixed emotions from people. Some despise the Big Brother mentality and resist the idea of being tracked, and others embrace [...]

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The Use of Mobile Payslips Identify Technologically Advanced Companies

If you were offered the opportunity to save money, increase security and make your staff just that little bit happier, would you investigate it? Without sounding like some over-enthusiastic multilevel marketing recruit, this is exactly what companies who make the switch to mobile payslips experience. Bryan Collins wrote an article for Sage discussing the value of online payslips in which he says, “Employees who enter the workplace now expect whatever they want at the touch of a button which is [...]

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Successful Businesses of Tomorrow Will Depend on Instant Messaging

“Mr Watson, come here, I want to see you.” These words spoken on 10th March 1876 on the world’s first telephone by Alexander Graham Bell, marked the foundational link in a chain of technical advances in the incredible world of distance communication. Fast-forward 116 years to 3rd December 1992, which saw the very first SMS message sent by test engineer Neil Papworth which simply read, “Merry Christmas.” Back at you Mr Papworth – look how far we’ve come! Instant messaging has [...]

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Talking to Teenagers: Setting Safe Digital Boundaries

The term ‘teenager’ has become synonymous with the image of groups of semi-adults hunched over mobile devices for hours at a time – and rightly so. According to some (frankly, pretty scary) stats from Safe Search Kids, 77 percent of teens (12 – 17), and 56 percent of tweens (8 – 12) own a cell phone. Further research shows us that the average age for kids to get their first smartphone is 11, and teenagers spend around six hours [...]

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Banks in South Africa Can Keep Their Customers Safe via Mobile

With unsurpassed delivery rates, the highest open rates of any platform, and anticipated access to over 48 million people worldwide by the year 2020, any business not making use of bulk messaging should sit up and take notice. Banks, in particular, find that the flexibility and security of bulk messaging now offers additional advantages that benefit their security-conscious customers as well as their own bottom line. Bulk messaging really is the perfect communication platform if your business wants to expand [...]

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Shake Up Your Business With Short Codes

Email marketing, SMS advertising, USSD codes, WhatsApp marketing… businesses have no shortage of ways of contacting customers and accessing potential leads. However, when it comes to “easy as pie” there is one communication method which is the easiest and cheapest by far: short codes. Research and general opinion seem to point to the number 7 as the “magic figure” which is the number of digits that the average person can hold in their memory at any given time. Short codes [...]

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Marketing to Millennials via SMS

As the wheel turns and Millennials become more populous in the workplace, we are no doubt finding that the communication styles in the office are being affected.  True, we will probably never accept that “gud” or “K” are suitable responses to – well – anything, but there are key elements of this communication style that we can use effectively when engaging in marketing to Millennials. With so many messaging platforms available, it’s interesting to know that even our tech-savvy and [...]

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The iMessage – Rocking The World Of SMS Marketing

Before there was Whatsapp, Snapchat, Facebook Messenger or any of the other myriad instant messaging platforms we have today, there was the SMS. The humble text message that we could send and receive from any cell phone to any cell phone, no data required. It was simple, cheap and fast, and we loved it. We still do, in fact, which is why SMS marketing is still an immensely popular and successful way for businesses to reach their customers – [...]

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Registered SMS Communication is Closing the Door On Defaulters

For those of us who stay within the law and endeavour to pay our bills on time, this may not be information that you’ll put on your ‘need to know’ list. However, if you have ever played dodge with your creditors (or know someone who does) then you may want to listen up. Did you know that a simple registered SMS requesting payment is now considered a valid communication for legal documents? An SMS demand for payment? What does this [...]

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How To Make SMS Marketing Work For Your Business

Effective marketing is all about effective communication – it doesn’t matter if you’re an international corporate or a mom ‘n pop corner store. Marketing can also be a complicated and expensive beast with an insatiable appetite for your time and money. However, as more and more businesses are discovering, SMS marketing makes a lot of sense. And a lot of cents! SMS Marketing in A Nutshell With so many marketing avenues available to business owners, it can be hard to filter [...]

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