There is no such thing as a free lunch; a saying that you will have heard many times over the years. And up until now, those few words have been very much a reality.
But what if that has all changed? What if the businesses you support were able to support you back, with no catch involved? You’d be skeptical – we all would.
The “free lunch” we are talking about is reverse billed data. FAQs about what it is and how it works abound, so we are going to answer some of them for you in this article.
Increasing customer loyalty, boosting sales and your company’s reputation at the same time seems like a tall order. But keep reading and we will introduce you to a small change that can make a big difference.
What Is Website Reverse Billing?
Reverse billed data is exactly that: the opportunity to access an online platform or a website at no cost to the consumer. The business chooses which online doors they will open to their customers and for these, they carry the cost.
Who Benefits from Reverse Billed Data?
Over the last few years, customers and businesses alike have come under financial pressure. Companies have seen the benefit of employees working from home, but mobile data and airtime can be a costly expense, and not everyone has access to uncapped home wifi. How can you get your job done to the best of your ability on a data restricted budget? Logically, this system benefits both businesses and employees.
Secondly, reverse billed mobile data offers a solution to retailers where access to their online platforms or websites is free to customers and potential customers. The business takes on the cost of the data needed to visit the site, and the customer can browse (and buy!) for free.
It is an innovative way for small businesses to increase traffic flow to their sites regardless of the airtime or data balance of the viewers. This revolutionary initiative is already being used by several brands, banks, public bodies and NGOs as well as commercial enterprises.
It’s a win/win!
What’s In It For Me?
This is one of the most commonly raised reverse billed mobile data FAQs. Just like we thought we couldn’t get anything free, if you’re paying the bills, you want to know what you’re getting!
There are many benefits of going with reverse billed mobile data. Some of these include but are not limited to:
- Boosting advertising revenue by increasing traffic to your websites and apps
- Gives you an added opportunity to gain client insights
- Provides access to your sites for remote workers at no cost to them
- Improves company goodwill
- Removes the cost barrier for those who wish to access your website
- Allows employees in fieldwork to be kept up to date, even without having mobile data
Reverse billing is a smart way to encourage your customers and potential customers to get online, and onto your sites or apps in particular. Especially here in South Africa where we experience one of the highest costs of mobile data on the continent.
What Else Do I Need to Know?
Reverse billing is like the butterfly effect – one small change can make a big difference. By offering this service you will encourage client engagements with no barriers or restrictions on who, what or where.
Since mobile data is an expensive commodity (like everything these days) a company that offers a cost-free solution to their customer will flourish. In this respect, businesses that have negotiated with mobile network service providers will be ahead of the pack.
The Mobile Age
Reverse billed mobile data offers the perfect solution to a generation of smartphones and mobile web surfing. Having access from anywhere is a requirement for a successful app or website in a world where no one sits still.
Reverse-billed mobile data is a unique solution that gives customers, both existing and potential, a chance to interact with a business. A chance to research, a chance to build on careers or their own small business ventures.
Reverse Billing With Cellfind
The next logical question is, why partner with Cellfind?
“Cellfind’s strategic partner has negotiated with all four mobile network operators to reverse bill certain IP addresses and URLs and as such, we can extend this to our clients.”
Book a call with a consultant now for information on costs.
Reverse-Billed Data FAQs – Sorted
With no friction and no barriers, reverse billing systems encourage customer engagement in many ways. Although the company bears the cost of their customers’ mobile online interactions, they can manage the system to their benefit.
This simple little process can make the world of difference to your customers and to your business. It is an opportunity for you to open your business to customers that you may not have had access to before now.
If you haven’t already signed up for this clever business innovation, now’s the time to jump in.
If you are looking to start your reverse-billed data journey, or if you still have a few reverse-billed data FAQs you want to be answered, contact our friendly and professional team on +27 (0) 10 442 3100 or pop us an email: firstname.lastname@example.org